WRJD
| Broadcast area | Durham/Raleigh/Chapel Hill, North Carolina |
|---|---|
| Branding | Poder 1410 |
| Frequency | 1410 (kHz) |
| Format | Spanish Christian |
| Power | 5,000 watts daytime 290 watts nighttime |
| Class | B |
| Callsign meaning | W ReJoice Durham (reference to former gospel format and city of license) |
| Former callsigns | WSRC (1954-2006) |
| Owner | TBLC Holdings, LLC (TBLC Durham Stations, LLC) |
| Sister stations | WTIK |
| Website | http://www.ustream.tv/channel/poder-1410-am |
WRJD is a radio station based in Durham, North Carolina that broadcasts on 1410 AM which currently broadcasts a Spanish Christian format. It was a heritage radio station that went by WSRC for over half a century.
The station signed on the air as WSRC on October 15, 1954, a day most locals remember as the day Hurricane Hazel roared through Central and Eastern North Carolina, causing a great deal of damage and destruction. Despite that initial setback, WSRC managed to continue broadcasting as the first radio station in the Raleigh-Durham market to serve the black community. An FM station signed on at 107.1 in 1965, but was later sold to Duke University in 1968 as WDBS-FM (now WFXC).
Throughout much of its lifetime, WSRC has played a mix of gospel, soul, and R&B music. Along the way, the station has attracted a wealth of talented personalities, including Norfley Whitted, Jimmy "Dr. Jive" Byrd, Durham native Shirley Caesar, and former WTVD news reporter Ervin Hester. WSRC segued to a mostly gospel and inspirational format in the mid-1980s.
On March 16, 2006, Davidson Media Group (who also owns another Durham station, WTIK-AM) assumed ownership of WSRC and changed its call letters to WRJD. "Rejoice 1410" operated under a Local Marketing Agreement with Greensboro-based event promotions firm Unwind Productions. Prior to the station changing hands from previous owner Willis Broadcasting (who had been going through serious financial difficulties over the past few years), local gospel group The Cooper Four performed its final live Sunday afternoon broadcast on March 12. The group had been with WSRC since its early beginnings. The Cooper Four would come back to the rechristened WRJD "Rejoice 1410 AM" where they were still heard Sunday mornings at 8:15. The WSRC call letters were later given to WZFB (now WQTM) in Fair Bluff, North Carolina.
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