WSPA-FM
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| City | Spartanburg, South Carolina |
|---|---|
| Broadcast area | Upstate South Carolina & Western North Carolina |
| Branding | Magic 98.9 |
| Slogan | Better Music for a Better Workday |
| Frequency | 98.9 MHz |
| First air date | August 29, 1946 |
| Format |
Adult contemporary Christmas music (Nov.-Dec.) |
| ERP | 100,000 watts |
| HAAT | 580 meters |
| Class | C |
| Facility ID | 66400 |
| Transmitter coordinates | 35°10′11.00″N 82°17′28.00″W / 35.1697222°N 82.2911111°W |
| Callsign meaning |
SPArtanburg (City of License) Also a nod to former owner SPArtan Radiocasting W-atch S-partanburg P-ush A-head |
| Owner |
Entercom Communications (Entercom License, LLC) |
| Sister stations | WFBC-FM, WROQ, WTPT-FM, WORD-FM/WYRD/WYRD-FM |
| Webcast | Listen Live |
| Website | magic989online.com |
WSPA-FM is an adult contemporary radio station licensed to Spartanburg, South Carolina and serving the Upstate region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.9 MHz with an ERP of 100 kW. The station goes by the name "Magic 98.9" and its current slogan is '"Today's Lite Rock."
WSPA-FM is one of South Carolina's most powerful stations. It provides at least secondary coverage of 94 counties in four states (North Carolina, South Carolina, Georgia and Tennessee). Under the right conditions, it can be heard as far east as Charlotte and as far west as the north Georgia mountains. WSPA is owned by Philadelphia based Entercom Communications. The transmitter tower (which is visible as far as 35 miles away) is located atop Hogback Mountain, near Landrum. Its studios are in Greenville.
The station's playlist mainly consists of soft rock and pop music from the 1970s through present. Its main competition is WMYI, who broadcasts a hot AC format.
WSPA-FM signed on the air August 29, 1946, as the sister station to WSPA AM 950. It was South Carolina's first FM radio station. Also, on August 1, 1960, WSPA-FM became the first station in South Carolina (as well as the Southeast) to broadcast in stereo. WSPA-FM was also the sixth station in the world to broadcast in stereo.
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Wikipedia