City | Hendersonville, North Carolina |
---|---|
Broadcast area | Greenville/Spartanburg, South Carolina |
Branding | My 102.5 |
Slogan | "Fresh Mix" |
Frequency | 102.5 (MHz) |
First air date | April 15, 1958 |
Format |
Hot AC HD2: Smooth Jazz |
ERP | 19,000 watts |
HAAT | 552 meters |
Class | C1 |
Facility ID | 59818 |
Transmitter coordinates | 35°13′20.00″N 82°32′58.00″W / 35.2222222°N 82.5494444°W |
Callsign meaning | W MYI |
Former callsigns | WKIT-FM (1958-1987) |
Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
Sister stations | WSSL-FM, WESC-FM, WROO, WGVL |
Webcast | Listen Live |
Website | my1025.com |
WMYI (102.5 FM, "My 102.5") is a Hot AC formatted radio station licensed to Hendersonville, North Carolina, USA, and serving the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 102.5 MHz with an effective radiated power (ERP) of 19 kW. Its studios are in downtown Greenville and its transmitter is in DuPont State Forest.
The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications' WSPA-FM, which has a softer AC format, and WFBC-FM, who has a top 40 format.
In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-1990s format.
Before moving its studios to Greenville, South Carolina, the station was WHKP-FM with 7800 watts and then WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted an all Beatles format then a 102-day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102-day music marathon.