City | Mauldin, South Carolina |
---|---|
Broadcast area | Upstate South Carolina |
Branding | Real Rock 104.9 |
Slogan | Man Up! |
Frequency | 104.9 MHz (also on HD Radio) |
First air date | April 28, 1965 (as WCRS-FM on 96.7) |
Format |
Mainstream rock HD2: Oldies |
ERP | 2800 watts |
HAAT | 288 meters |
Class | C3 |
Facility ID | 25240 |
Transmitter coordinates | 34°55′16.00″N 82°24′5.00″W / 34.9211111°N 82.4013889°W |
Former callsigns | WCRS-FM (1965-2001) WPEK (2001-2002) WBZT-FM (2002-2009) |
Former frequencies | 96.7 MHz (1965-2014) |
Affiliations | Premium Choice |
Owner |
iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.) |
Sister stations | WMYI, WSSL-FM, WESC-FM |
Webcast | Listen Live |
Website | realrock1049.iheart.com |
WROO is a classic rock radio station licensed to Mauldin, South Carolina and serves the Upstate, including Greater Greenville and some of Spartanburg. The iHeartMedia, Inc. outlet is licensed by the U.S. Federal Communications Commission (FCC) to broadcast at 104.9 MHz with an ERP of 720 watts.
While on 96.7, this station was the first station in South Carolina to broadcast in HD. Its transmitter is located atop Paris Mountain in northern Greenville County, right above Greenville, where its studios are located downtown. Despite only having 720 watts ERP, the station's antenna height equates it to a class A FM; however, the signal only provides grade B coverage to portions of the Spartanburg County part of the market.
The station originally signed on in Greenwood, South Carolina as WCRS-FM, sister to WCRS, on April 28, 1965. The station simulcasted its AM counterpart for a number of years, later carrying a Country format. The station was moved to the Greenville-Spartanburg market, licensed to Mauldin (but located on Paris Mountain in Greenville), in 2002 after being purchased by Clear Channel Communications. The station's move to Mauldin allowed for sister station WLTY, also at 96.7, in nearby Columbia to upgrade its signal.
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel's WVBZ in Greensboro, North Carolina.