WMKS
| City | High Point, North Carolina |
|---|---|
| Broadcast area | Piedmont Triad |
| Branding | 100.3 KISS FM |
| Slogan | The Triad's #1 Hit Music Station |
| Frequency | 100.3 MHz |
| First air date | 1940s (as WGBG-FM) |
| Format | Top 40 (CHR) |
| ERP | 100,000 watts |
| HAAT | 316 meters |
| Class | C |
| Facility ID | 74204 |
| Transmitter coordinates | 35°58′9″N 79°49′29″W / 35.96917°N 79.82472°W |
| Callsign meaning | W M KisS |
| Former callsigns | WGBG-FM (1940s-1950s) WNOS-FM (1950s-1975) WGLD (1975-1985) WOJY (1985-1989) WWWB (4/03/1989-10/24/1994) WFXF (10/24/1994-11/10/1995) WHSL-FM (11/10/1995-1/31/2001) WUBZ (1/31/2001-2/28/2001) WVBZ (2/28/2001-1/03/2014) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WPTI, WMAG, WVBZ, WTQR |
| Webcast | Listen Live |
| Website | 1003kissfm.com |
WMKS (100.3 FM, "100.3 KISS FM"), is a Top 40 (CHR) radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston-Salem. The iHeartMedia, Inc. outlet broadcasts at 100.3 MHz with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located south of Greensboro in unincorporated Guilford County.
This station was first WGBG-FM in the late 1940s. In the late 1950s, it was WNOS-FM. In October 1975, Bernie Mann bought WNOS-AM and WNOS-FM. He changed the FM station's letters to WGLD and the format to beautiful music, also increasing the power to 100,000 watts and building a new 400-foot tower.
In 1985, the WGLD letters and format moved to 1320 AM and the station became WOJY "Joy 100", a satellite MOR station. In 1989, WOJY changed to soft adult contemporary with the new name WWWB "B-100". For a year starting in 1994, the station was WFXF "100.3 the Fox", a hit-oriented classic rock station. Then the station became WHSL "Whistle 100", playing country music. In 1999, WHSL became one of the first country music stations to air John Boy and Billy, which had previously been designed for classic rock stations. Around New Year's Day 2001, the station took over the rock format previously heard on WXRA, calling itself WVBZ "100.3 the Buzzard", keeping John Boy and Billy. This arrangement lasted until early 2009, when it changed its moniker to "The Buzz" and shifted its music towards active rock.
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