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WHCY

WHCY
Mix1063.jpg
City Blairstown Township, New Jersey
Broadcast area Sussex, Warren, and Morris counties
Branding Max 106.3
Slogan "All The Hits"
Frequency 106.3 MHz
First air date October 1973
Format Top 40
Language(s) English
ERP 430 watts
HAAT 262 meters
Class A
Facility ID 11984
Transmitter coordinates 41°02′53″N 74°58′21″W / 41.04806°N 74.97250°W / 41.04806; -74.97250Coordinates: 41°02′53″N 74°58′21″W / 41.04806°N 74.97250°W / 41.04806; -74.97250
Callsign meaning W Hot CountrY, from when WHCY had a country format
Former callsigns WFMV (1973-1988)
Affiliations Premium Choice
iHeartRadio
Owner iHeartMedia, Inc.
(CC Licenses, LLC)
Sister stations WSUS (FM), WNNJ
Webcast Listen Live
Website Official Site

WHCY, known as Max 106.3, is a Top 40 class A FM radio station broadcasting on 106.3 FM. The format is now satellite programming along with some syndicated shows. The station is licensed to Blairstown, New Jersey and serves Sussex County and Warren County in western New Jersey, and Monroe County in eastern Pennsylvania. iHeartMedia, Inc. is the station's owner and licensee. The station's transmitter is located near Blairstown, while their studios and offices are currently co-located with currently co-owned WNNJ and WSUS in a state-of-the-art facility in Franklin, New Jersey.

The station signed on in October 1973 with Oldies format with the WFMV call letters from studios in a former railroad station. The station was owned by the Warren Broadcasting Corporation and was co-owned with WCRV 1580 in Washington, New Jersey. From October 1973 to Early 1977, the station was called "Golden FMV" and featured such D.J.s as Sy Marsh, Chucky B,Wayne Scott, Scott O'Connor, Tommy John, Rod Baumann and others. In January 1977, Kurt Gebauer was hired as VP/General Manager and the station became "FM 106", retaining the oldies format, but updating to a more 1960s-centric sound. The DJ's at the time were: Mark Austin, Steve Altemus, Tommy John, George Fuller, Rod Baumann, Ron Kaplan, Bill Chamberlain, Patty Martene and others. In 1980, with Russ Long as GM, the station switched to a Top 40/Rock hybrid format much deeper than the format on the frequency today. WFMV was sold to Clearview Broadcasting in 1981. By 1984 though WFMV evolved into more of a Hot Adult Contemporary format. Ratings were always mediocre to below average. At the time advertising tended to be from the Stroudsburg and Pocono area. With Stroudsburg-based WSBG switching to a similar format in 1984, WFMV lost more advertising but survived. In the summer of 1988 due to environmental issues and the drought the station was forced to leave the air from 10 a.m. to 6 p.m. daily for several summer months. Eventually that problem was resolved. By then the station became more of a gold-based adult contemporary format.


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Wikipedia

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