WSBG
| City | Stroudsburg, Pennsylvania |
|---|---|
| Broadcast area | |
| Branding | 93.5 SBG |
| Slogan | "The Poconos' Best Variety" |
| Frequency | 93.5 MHz |
| First air date | 1964 (as WVPO-FM) |
| Format | Hot AC |
| Language(s) | English |
| Audience share | 2.3, #9 (Fa'07, R&R) |
| ERP | 550 watts |
| HAAT | 233.0 meters |
| Class | A |
| Facility ID | 47424 |
| Transmitter coordinates | 40°56′56.00″N 75°9′29.00″W / 40.9488889°N 75.1580556°W |
| Callsign meaning | StroudsBurG |
| Former callsigns | WVPO-FM (1964-1983) |
| Owner |
Connoisseur Media (Connoisseur Media Licenses, LLC) |
| Sister stations | WVPO, WWYY |
| Webcast | Listen Live |
| Website | 935sbg.com |
WSBG (93.5 FM) is a radio station broadcasting a hot adult contemporary format. Branding itself as "The Poconos Best Variety", it features current hits mixed with recurrent hits from the early 90's to today. Licensed to Stroudsburg, Pennsylvania, USA, the station serves the Stroudsburg area. The station is currently owned by Connoisseur Media, through licensee Connoisseur Media Licenses, LLC. Its transmitter is located south of Appalachian trail
93.5 FM began operation in 1964 as WVPO-FM. Initially the station employed an MOR format playing mostly pop standards and simulcast WVPO. Beginning in the late 1960s WVPO-FM would simulcast WVPO in the morning hours and in the afternoon employ a pop rock format. This continued until February 1984. Their local owners were known as Keystone Broadcasters.
In 1983 WVPO-FM separated totally from WVPO and began offering a Top 40 format playing current product mixed with big hits from the late 1970s and 1980s. The station added new jingles and liners and also added to its airstaff. The call letters were changed to WSBG. The station at one point became known as Power 93.5. The station continued to evolve and by the early 1990s the station played hits of the late 1980s, 1990s and plenty of new product.
In 1994, WSBG and WVPO were sold to Nassau Broadcasting Partners. The format remained Top 40 initially. In 1995, though, WSBG began to lean alternative rock. Early in 1996 the station had become almost entirely modern rock but evolved back to mainstream top 40 almost as quickly by the summer. The station continued as a Top 40 station until October 1997. At that point the station quietly segued into a Hot Adult Contemporary format.
In 1998 the station, along with WVPO, were sold to Multicultural Broadcasters but continued to be managed by Nassau. In 1999, WSBG was a Hot A/C station.
On August 25, 2000, Nassau flipped then-sister station WHCY 106.3 (which is now a Clear Channel station) from Country to Top 40. Some of WSBG's staffers moved there. Others remained at WSBG. On that same day, WSBG adopted a new adult rock format modeled after a format known as "Alice" which was being employed by 104.5 in Philadelphia (that station has since changed formats).
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