WNNJ
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| City | Newton, New Jersey |
|---|---|
| Broadcast area | Sussex County, New Jersey Skylands |
| Branding | 103.7 NNJ |
| Slogan | The Tri-States' Rock Station |
| First air date | 1961 |
| Format | Classic rock |
| ERP | 2,300 watts |
| HAAT | 272 meters |
| Class | B1 |
| Facility ID | 25413 |
| Callsign meaning | Newton, New Jersey |
| Former callsigns | WIXL (1965-1988) |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Sister stations | WSUS, WHCY |
| Webcast | Listen Live |
| Website | wnnj.com |
WNNJ is a Class B1 FM radio station licensed to Newton, New Jersey broadcasting on 103.7 FM. They serve the Sussex County, New Jersey radio market while also reaching northeastern Pennsylvania and Orange County, New York. The station is owned by iHeartMedia, Inc.. WNNJ offers a Rock format focusing on 1970s, '80s and '90s rock. They also mix in some 1960s and current rock as well. The station is known as "103-7 WNNJ The Tri States' Rock Station". The station achieves high ratings as well. The legal call letters of this station were WNNJ-FM from the Summer of 1988 until June 30, 2008. The FM was dropped that day because their AM sister station on 1360 changed its call letters from WNNJ (which they had since 1953) to .
The station was originally known as WNNJ-FM and signed on in 1962 and was locally owned by Simpson Wolfe, incorporated as Sussex County Broadcasters, along with 1360 WNNJ (which became July 2008 and went silent on August 17, 2011 and signed back on that December). Initially WNNJ-FM simulcast the Middle of the Road format on 1360 WNNJ during the day. Then after the former WNNJ (AM) signed off for the night (WNNJ was a daytimer) WNNJ-FM played Classical Music like most FM radio stations. In the mid-1960s as the FCC was requiring WNNJ-FM separated from WNNJ. The station was renamed WIXL and they offered a "Beautiful Music" format. The station played mostly easy listening instrumental versions of pop tunes along with a couple soft vocalists per hour.
The format did not do very well because similarly formatted stations from the Lehigh Valley and New York City reached Sussex County. The owners did a format study in the Summer of 1976. The conclusion was that Country Music fans were underserved in Sussex County. WHN out of New York City was on AM plus they played pop tunes mixed in. A few miles away in Franklin, New Jersey WSUS played a format of 50% Top 40 Hits and 50% Country Music. WSUS did switch formats at night to a Top 40/rock format keeping the pop and country mix format during the day for the next few years. So it was decided that WIXL would go Country full-time. In November 1976 WIXL 103.7 became "XL Country". Two years later it would be known as the "Home Of Great American Music".
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