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WSUS (FM)

WSUS
City Franklin, New Jersey
Broadcast area Sussex County, New Jersey
Branding 102.3 WSUS
Slogan The 80s to Now (general)
The Christmas Station (Nov.-Dec.)
Frequency 102.3 MHz
First air date February 28, 1965 (as WLVP)
Format Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 590 watts
HAAT 218 meters
Class A
Facility ID 74077
Callsign meaning SUSsex County
Former callsigns WLVP (1965-1971)
Affiliations iHeartRadio
Owner iHeartMedia, Inc.
(CC Licenses, LLC)
Sister stations WNNJ, WHCY
Webcast Listen Live
Website wsus1023.com

WSUS (102.3 FM) is a Class A radio station serving the Sussex County, New Jersey, area. The station is licensed to Franklin, New Jersey, is owned by iHeartMedia, Inc. and has an adult contemporary music format. The station is consistently the number one radio station in Sussex County. It has studios in Franklin, and transmitter in Hardyston Township, New Jersey.

It broadcasts the syndicated program Delilah After Dark nightly from 7PM-12AM and archived rebroadcasts of Casey Kasem's American Top 40 on Sunday mornings. The station also plays Christmas music during the Holiday season.

The station began on February 28, 1965, as WLVP, named for Louis VanderPlate, the station's founder. The station's studio and transmitter were located, along with VanderPlate's house, atop Hamburg Mountain, overlooking Franklin and Sussex County's central valleys. The station's power was 360 watts, and initially had a country and gospel format.

In 1971, WLVP was sold for $75,000 to Peter Bardach, an advertising executive who lived in New Jersey and worked on Madison Avenue. Bardach changed the station's call letters to WSUS. (Bardach's company was Sussex County Stereo, even though WSUS itself broadcast a mono signal for several years before actually going stereo.) James Normoyle, a veteran disc jockey who used the name Jay Edwards, was hired as Sales Manager in 1972 and later became General Manager and part owner with Bardach. Normoyle eventually became the full owner.

The station had a Top 40/Country hybrid format called "Town & Country". Half the songs played were current Top 40 Hits and half the songs country, including current hits and older songs. In 1975 WSUS changed its night-time format to Top 40/Rock mixing Top 40 and Rock cuts both old and new. During the day it continued the Top 40/Country hybrid format.

In 1973 the station moved its studios from the mountaintop to 75 Main Street in Franklin. The transmitter remained, and the power was eventually raised to the current level of 590 watts.


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