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Umami Burger

Umami Burger
Private
Industry Restaurant
Founded Los Angeles, California, U.S.A. (2009)
Founder Adam Fleischman
Headquarters Los Angeles, California
Number of locations
25 (2017)
Area served
California, Illinois, Japan, Nevada, New York
Owner
Website www.umamiburger.com

Umami Burger is an American restaurant chain that specializes in serving gourmet hamburgers. The name refers to umami (savory) flavor, which is outside of the traditionally accepted tastes of salty, sweet, bitter, and sour. The restaurant was founded by Adam Fleischman, and is part of the Umami Restaurant Group. Unlike most burger restaurants, it has waiter service and most locations have a full bar. After opening its first location in Los Angeles in 2009, Umami Burger has over 25 locations in California, Florida, Illinois, Japan, Nevada, and New York as of 2017.

In 2016, Sam Nazarian's global hospitality company, SBE Entertainment Group, became majority shareholder of Umami Restaurant Group and announced its plans to accelerate the restaurant's growth worldwide.


Fleischman was an aspiring screenwriter in 1998 when he moved to Los Angeles. In 2005, while eating a double cheeseburger at In-N-Out Burger, Fleischman pondered over the reason behind the popularity of burger and pizza restaurants in America. The word umami came to mind, a term he had seen on food blogs and in books by renowned British chef Heston Blumenthal. It was then that Fleischman envisioned the financial potential of expanding on the basic burger and its umami properties. At the time, he was managing a wine business, BottleRock Wine Bar in Culver City, which he co-owned and later sold. He then held a variety of consulting positions and started another wine bar.


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