Private | |
Industry | Hospitality |
Founded | 2002 |
Headquarters | 5900 Wilshire Boulevard, Los Angeles, California, United States |
Area served
|
Worldwide |
Key people
|
Sam Nazarian |
Products |
Hotels Restaurants Nightlife Real Estate |
Owner | Sam Nazarian |
Number of employees
|
1000+ |
Divisions | SLS Las Vegas |
Website | SBE.com |
SBE is a privately-held, lifestyle hospitality company that develops, manages and operates hotels, residences, restaurants and nightclubs.
Established in 2002 by Founder and CEO Sam Nazarian, SBE’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Sanderson and St Martins Lane. In addition, sbe has the following international restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi'lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. The initials SBE stand for SamyBoy Entertainment, with SamyBoy Nazarian's childhood nickname.
Dakota Development, an international real estate development group, and Disruptive Restaurant Group are subsidiaries of SBE.
In November 2016, SBE acquired Morgans Hotel Group adding 13 boutique hotels to its portfolio, including New York’s Hudson, the Mondrian and Delano brands, as well as Morgans Originals. Following the acquisition, SBE owns and operates over 20 hotels, 70 restaurants, and 42 lounges, and shares its headquarters between Los Angeles, New York City, and Miami.
Sam Nazarian retained majority ownership of sbe, and remained its Founder & CEO, leading all day-to-day operations. Although Morgans was a public company, sbe acquired it in a "take-private" transaction, and therefore, sbe continues to be a private company.
In March 2017, SBE revealed they are in advanced talks to merge with Hakkasan Group which would create a hospitality company with an equity value of about $1 billion.
SBE's visionary partners include designers Philippe Starck, Yabu Pushelburg, KPF, and Marcel Wanders, photographers David Rockwell and Matthew Rolston, and chefs José Andrés, Katsuya Uechi, Michael Schwartz, and Danny Elmaleh.
A subsidiary of sbe, Disruptive Restaurant Group incubates and operates globally renowned culinary brands. The restaurants include Katsuya, Cleo, The Bazaar by José Andrés, Hyde Kitchen + Cocktails, Fi’lia by James Beard Award-winning chef Michael Schwartz, K Ramen. Burger. Beer., and Umami Burger.
New York
South Beach
Los Angeles
Las Vegas
San Francisco
Istanbul
London
sbe’s nightlife consists of: Doheny Room, S Bar, Hyde, Nightingale, Skybar, Bar Nür, Fourteen, XIV Sessions, Double Barrell House, The Library, and Create.
Create nightclub is an entertainment venue located at 6021 Hollywood Boulevard, Los Angeles, California, United States. Jordan Birnbaum invested in Vanguard Hollywood when it was initially started and known as Qtopia Events. Holding a ten-year lease on Hollywood Boulevard, the company was publicly launched in June 2002, without a liquor licence and with the intention of being used as a recording studio by day. Qtopia Events was not successful and Birnbaum took over management and re-branded the company as Vanguard Hollywood. By 2004 Vanguard broke even and obtained a liquor licence. Over $40 million was generated over the next five years before Birnbaum sold Vanguard in 2009. The club was acquired by SBE and revamped in 2013. Later that year, SBE partnered with Insomniac Events and renamed the club Create.