Tourism in Denmark

Tourism in Denmark constitutes a growth industry. Tourism is a major economic contributor at approx. DKK 82 billion in revenue and 120,000 full-time-equivalent-jobs annually, for the tourism experience industry alone in 2014.

Inbound tourists to Denmark mainly comprise people from neighboring countries, especially Germany, followed by Sweden, Norway, and the Netherlands. The UNWTO's World Tourism rankings show that Denmark had 8.7 million visitor arrivals in 2010. The total annual number of overnight stays in Denmark has been somewhat declining in 2011.

Denmark has long stretches of sandy beaches, attracting many tourists in the summer, with Germany accounting for most foreign visitors. Swedish and Norwegian tourists often come to visit the relatively lively city of Copenhagen, while many young Scandinavians come for Denmark's comparably cheap and readily accessible beer, wines and spirits.

As Europe's oldest kingdom and the home of Hans Christian Andersen, Denmark is often marketed as a "fairytale country". The term is so ingrained, that it is still used in international news reports, especially when the news is of a nature contradicting the image, such as the Copenhagen riots or the Jyllands-Posten Muhammad cartoons controversy.

Denmark has a relatively large outbound tourism, with Spain as primary destination, accounting for 14% of all overnight stays abroad of four days or more in 2013. Turkey ranks as the primary destination outside of Europe at 7%.

In 2004 Copenhagen Region had 136 hotels with a total of 4.9 million nights spent. There were 250 cruise liners calling at Copenhagen Port with more than 350,000 passengers.

Among the major tourist attractions are Tivoli Gardens, the Freetown Christiania and The Little Mermaid, all located in Copenhagen. A survey conducted by the newspaper Berlingske Tidende in July 2008 listed The Little Mermaid as the most popular tourist attraction in Copenhagen.

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Wikipedia