Sunsilk
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|
| Product type | Hair care |
|---|---|
| Owner | Unilever |
| Introduced | 1954 |
| Related brands |
Sedal (Spanish-speaking Latin American countries) Seda (Brazil) Elidor (Turkey) |
| Markets | Worldwide (excluding Canada and the United States) |
| Tagline | Hair on your side. |
| Website | www.sunsilk.com |
Sunsilk is a hair care brand produced by the Unilever group. The brand was introduced in 1954 in the UK, available in most global countries, it is known as Sedal in Spanish-speaking Latin American countries, Seda in Brazil and Elidor in Turkey.
Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in Philippines, India, Brazil, Argentina, Bolivia, Sri Lanka, Indonesia, and Thailand.
Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in 1956.
In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes.
In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.
In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form.
In 1962, Sunsilk was marketed as a range of shampoos for different hair types.
Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain olive oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients.
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Wikipedia