Slimfast
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| Product type | Dietary supplement foods |
|---|---|
| Owner | Kainos Capital |
| Country | United States |
| Introduced | 1977 |
| Markets | U.S., U.K., Ireland, Canada, France, Germany, Iceland, Latin America |
| Previous owners | Thompson Medical Company, Unilever |
| Website | Website |
SlimFast is a U.S.company headquartered in Palm Beach Gardens, Florida that markets an eponymous brand of shakes, bars, snacks, packaged meals, and other dietary supplement foods sold in the U.S., Canada, France, Germany, Iceland, Ireland, Latin America, and the U.K. SlimFast promotes diets and weight loss plans featuring its food products, although the benefits of SlimFast for weight loss are unclear.
SlimFast was started in 1977 as a product line of the Thompson Medical Company, founded in the 1940s by S. Daniel Abraham. Thompson Medical also sold the controversial weight loss dietary supplement Dexatrim. In 1987, Abraham took the brand private, and it was acquired by Unilever in 2000. In 2014, Unilever sold SlimFast to Kainos Capital. After the sale, KSF Acquisition invested with Kainos Capital in order to take responsibility for the SlimFast brand in the UK, Ireland and Germany.
SlimFast used the phrase, "a shake for breakfast, a shake for lunch, then a sensible dinner", for many years to describe the use of the products within the SlimFast plan. With the addition of snacks and an approach that allows for a variety of calorie plans, the brand currently advocates a more flexible system.
SlimFast's product lines span three distinctive eras: those of the original product line (shakes only), the low-carb product line introduced in response to the low-carb diet craze initiated by the Atkins and South Beach Diets, and the simplified "3-2-1" product line introduced in late 2009.
SlimFast was originally just a diet shake product line. It consisted of chocolate, strawberry, and vanilla shakes meant to replace breakfast and lunch. The company suggested customers eat a low-calorie dinner. Usually, dieters would pick a low-calorie frozen dinner brand such as Lean Cuisine or Weight Watchers, as the SlimFast diet was a convenience product line that offered none of its own dinner products. Later, in the mid-1990s, SlimFast began offering meal bars that could be used as meal replacements.
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