Real (hypermarket)
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| Subsidiary | |
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Mönchengladbach, Germany |
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Key people
|
Didier Fleury |
| Products | Hypermarkets |
| Revenue |
 €10.4 billion (2006) |
|
Number of employees
|
~140,000 (2007) |
| Parent | Metro AG |
| Website | real.de |
Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.
In 2006, Metro acquired Wal-Mart's 85 stores in Germany and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino. All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
In addition, the hypermarket used to have stores in Poland, Russia and Ukraine.
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Wikipedia