Pocky

Pocky

Sticks of original-type Pocky
Place of origin	Japan
Creator	Ezaki Glico
Main ingredients	Biscuit stick, chocolate

Pocky (ポッキー, Pokkī^?, Japanese pronunciation: [pokːiː]) /ˈpɒki/ is a Japanese snack food produced by Ezaki Glico. Pocky was first sold in 1966, and consists of chocolate-coated biscuit sticks. It was named after the Japanese onomatopoetic word pokkin (ポッキン^?).

The original was followed by almond coatings in 1971, and strawberry coatings in 1977. Today, the product line includes variations as milk, mousse, green tea, honey, banana, cookies and cream, and coconut flavored coatings, and themed products such as "Decorer Pocky", with colorful decorative stripes in the coating, and "Men's Pocky", a dark (bittersweet) chocolate and "mature" version.

Pocky is a very popular treat in Japan, especially among teenagers. In bars, it is sometimes served with a glass of ice water. It also has a significant presence in other Asian countries, such as China, South Korea, Thailand, Indonesia, the Philippines, Laos, Malaysia, Singapore, Hong Kong, Taiwan, India, Burma, Brunei and Vietnam. In Malaysia, Pocky was sold under the name "Rocky" for four decades. In 2014 it was rebranded under the name "Pocky" with a new package design and slogan. Commercials featuring Malaysian singer Yuna, also began to air in 2015 in order to give brand recognition and a sales boost.