Mirinda
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| Type | Orange drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | Spain |
| Introduced | ~1960 |
| Related products |
Fanta Pepsi |
| Website | Official website |
Mirinda is a brand of soft drink originally created in Spain in 1959, with global distribution.
It is available in fruit varieties including orange, citrus, grapefruit, apple, strawberry, raspberry, pineapple, pomegranate, banana, passionfruit, lemon, hibiscus, guarana, tangerine, watermelon and grape flavors as well as tamarind. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavor in the early 1990s.
Mirinda has been owned by PepsiCo since 1970 and is primarily commercialized outside United States. It competes with Coca-Cola's Fanta and Dr Pepper's Orange Crush or Sunkist brands, with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.
Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coke's Fanta brand. Since 2005, Mirinda flavours have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. In Italy, it is sold under the brand Slam.
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Wikipedia