Fanta
Fanta logo used since 2008
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| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | Germany |
| Introduced | 1940 |
| Variants | See International availability |
| Related products | Sunkist, Crush, Slice, Mirinda, Tango |
Fanta (/ˈfɑːntə/ FAHN-tə) is a global brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company. There are more than 100 flavors worldwide. The drink originated in Nazi Germany under trade embargo for Coca-Cola ingredients in 1940.
Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the war, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and apple pomace – the "leftovers of leftovers", as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith's exhorting his team to "use their imagination" (Fantasie in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!"
The plant was effectively cut off from Coca-Cola headquarters during the war. After the war, the Coca-Cola corporation regained control of the plant, formula and the trademarks to the new Fanta product—as well as the plant profits made during the war.
Fanta was discontinued when the parent company was reunited with the German branch. Following the launch of several drinks by the Pepsi corporation in the 1950s, Coca-Cola competed by relaunching Fanta in 1955. The drink was heavily marketed in Europe, Asia, Africa and South America.
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