Milk Tray
| Product type |
Confectionery Chocolate |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1915 |
| Related brands | List of Cadbury products |
| Markets | World |
Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.
The name 'Tray' derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury's Milk Tray assortment was outselling all its competitors.
The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.
Production of Milk Tray is made under licence from Cadbury UK in Poland.
Apple Crunch: Milk chocolate with a crunchy apple flavour filling. Introduced to the selection in 2015 to celebrate the 100th anniversary. The chocolate design features the number 100 and the classic Milk Tray “M” logo on the top.
Caramel Softy: Milk chocolate matched with its caramel sweetheart.
Hazelnut Swirl: A whole roasted hazelnut in a whirl of milk chocolate.
Strawberry Temptation: Milk chocolate with a smooth strawberry filling and a layer of vanilla creme.
Fudge Duet: Vanilla flavour fudge covered with milk chocolate
Orange Truffle: Orange segment-shaped chocolate truffle with a hint of orange flavour, enrobed in milk chocolate.
Perfect Praline: Milk chocolate with a soft, luxurious praline centre.
Salted Caramel Charm: Chewy caramel enrobed in sea salt and milk chocolate with a drizzle of white chocolate.
Truffle Heart: Milk chocolate with a soft cocoa truffle filling.
Surprise Parcel: Milk chocolate with a surprisingly smooth white chocolate truffle centre.
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Wikipedia