Legend Fighting Championship
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| Private | |
| Industry | Mixed martial arts promotion |
| Founded | 2009 |
| Headquarters | Hong Kong, China |
| Parent | Legend Entertainment Limited |
| Website | http://www.legendfc.com |
Legend Fighting Championship (Legend FC) was a Hong Kong-based mixed martial arts (MMA) organisation which invited national champion fighters from throughout the Asia-Pacific to compete for regional supremacy. Legend was unique among MMA tournaments in that it focused exclusively on native Asia-Pacific fighters. The company was sold in April 2014.
Founded in 2009, Legend Fighting Championship (Legend) was the Asia-Pacific championship of Mixed Martial Arts (MMA). Legend invited national champion MMA fighters from throughout the Asia-Pacific region to compete in a freestyle tournament using interdisciplinary martial arts skills in supervised matches under a strict set of rules designed to promote athlete safety and sportsmanship. Legend was committed to promoting the sport of MMA throughout the region, to supporting and cultivating its athletes, and to providing exceptional entertainment to a broad audience.
Legend held its first event in January 2010 at Star Hall in Hong Kong in front of an audience of just over 1,000 fans. From this modest start, Legend has grown into one of the most well-known elite-level MMA competitions in the Asia-Pacific, with an international broadcast and some of the top fighters in the region on its roster.
In spring 2011, Legend signed an agreement with Macau mega-resort and casino City of Dreams to produce an ongoing series of MMA tournaments, under the title “City of Dreams exclusively presents Legend Fighting Championship.” The first event of this partnership took place on July 16, 2011.
In January 2012, Legend Fighting Championship announced the signing of an exclusive distribution and syndication agreement with ESPN International (ESPN). Under the terms of the agreement, ESPN will serve as the sole distribution agent of all Legend broadcast content in Asia, Oceania, the Indian sub-continent, Europe, the Middle East and Africa.
On the heels of their successful first event, Legend signed a broadcast agreement with KIX (an Asian action TV channel and subsidiary of Tiger Gate Entertainment) to broadcast its MMA competitions in Hong Kong, Singapore, Indonesia, and the Philippines. Since then, Legend has signed agreements with broadcasters in China, Australia, New Zealand, the United States, and Canada.
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