KLLC
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| City | San Francisco, California |
|---|---|
| Broadcast area | San Francisco/Oakland/San Jose, California |
| Branding | Alice @ 97.3 |
| Slogan | San Francisco's Station for Generation Alice |
| Frequency | 97.3 MHz (also on HD Radio) |
| First air date | 1947 (as KXKX) |
| Format | Analog/HD1: Hot AC HD2: Chill With Alice HD3: Radio Disney |
| ERP | 82,000 watts |
| HAAT | 309 meters |
| Class | B |
| Facility ID | 9624 |
| Transmitter coordinates | 37°51′3″N 122°29′51″W / 37.85083°N 122.49750°W |
| Callsign meaning | KL ALiCe |
| Former callsigns | KXKX (1947-1956) KEAR (1956-1978) KCBS-FM (1978-1982) KRQR (1982-1996) |
| Owner |
CBS Radio (CBS Radio West Inc.) |
| Sister stations |
KCBS, KFRC-FM, KITS, KMVQ, KZDG, KZZO (Sacramento) also part of CBS Corp. cluster: KPIX-TV and KBCW |
| Webcast | Listen Live |
| Website | radioalice.com |
KLLC (97.3 FM, Alice @ 97.3) is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area.
KLLC airs a Hot AC music format on its traditional analog and
According to the radio industry website RadioStats.Net, KLLC's site is the most visited Hot AC radio station website in America. The station transmits its signal from Mount Beacon in the Marin Headlands near Sausalito, California, while studios are located in downtown San Francisco.
The 97.3 MHz frequency signed on the air as KWBR-FM, dedicated September 14, 1947. The station was owned by Warner Brothers, with studios and transmitter on the side of Twin Peaks. It was a sister station of KWBR-AM (earlier known as KLS).
97.3 FM was home to Family Radio's KEAR since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as "97K", programmed an adult contemporary/Top 40 format. Over the years, the station evolved in more of a classic hits direction. For a time, they aired the syndicated American Top 40.
On January 25th, 1982, at Midnight, KCBS-FM became KRQR, "The Bay Area Rocker", with a hard album-oriented rock (AOR) format, to compete against leading rock station KMEL. KRQR's harder approach helped start a long run as a dominant rock station. The year was a busy one for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". And in September, KFOG dropped beautiful music for a more eclectic mix of rock.
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Wikipedia