KITS
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| City | San Francisco, California |
|---|---|
| Broadcast area | San Francisco/Oakland/San Jose, California |
| Branding | Live 105 |
| Slogan | The Bay Area's Alternative |
| Frequency | 105.3 MHz (also on HD Radio) |
| First air date | December 28, 1959 (as KBCO) June 1, 1964 (as KBRG) February 1983 (as KITS with CHR/Pop, became a modern rock station in 1986) |
| Format |
Alternative Rock HD2: Indie rock "Indie 105" |
| ERP | 15,000 watts |
| HAAT | 366 meters |
| Class | B |
| Facility ID | 18510 |
| Callsign meaning | Hot HITS (when they were CHR) |
| Former callsigns | KBCO (1959-1964) KBRG (1964–1983) |
| Affiliations |
Westwood One Oakland Raiders |
| Owner |
CBS Radio (CBS Radio East Inc.) |
| Sister stations |
KCBS, KFRC-FM, KLLC, KMVQ-FM, KZDG also part of CBS Corp. cluster: KPIX-TV and KBCW |
| Webcast |
Listen Live Listen Live (HD2) |
| Website | live105.com |
KITS ("Live 105") is a San Francisco, California, United States-based radio station broadcasting at 105.3 MHz. The station is owned by CBS Radio and programs an alternative rock format. The station also broadcasts on HD channel L2, locally on Comcast cable channel 986, and is streaming online. The station transmits its signal from San Bruno Mountains, while studios are located in the SoMa district of San Francisco.
The station's original call letters were KBCO from its sign-on on December 28, 1959 to 1964. On June 1, 1964 the station changed their call letters to KBRG. The KITS call letters arrived in February 1983 when the station adopted radio consultant Mike Joseph's Hot Hits Top-40 music format. Seven air personalities were recruited during a nationwide search from stations such as XETRA in Tijuana, Q104 in Kansas City, 92X in Columbus, Ohio, and WCAU-FM in Philadelphia. The transplanted jocks underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first Disc Jockey on the air (at 9 a.m. on February 27, 1983), transitioning KBRG-FM from its Spanish format to Hot Hits.
The station was referred to as "Hot Hits KITS" and followed the formula of a very short playlist with heavy repetition and fast-talking air personalities. The original DJ lineup on 105 KITS consisted of program director Jeff Hunter 6–9am, followed by Doug Ritter 9am–12pm, Gary Robbins 12–3pm, Todd Parker 3–7pm, Richard Sands 7–midnight, and Rick Neal (George Fryer) midnight–6am, Mark Van Gelder was 105 KITS first Production Director, Annette Parks (daughter of pioneer broadcaster and Miss America Pageant Host Bert Parks) was the station's news director, and Michele Meisner (formerly of San Francisco's Fantasy Studios) was music director.
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Wikipedia