KFRC-FM
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| City | San Francisco, California |
|---|---|
| Broadcast area | San Francisco/Oakland/San Jose, California |
| Branding | All News KCBS |
| Frequency | 106.9 MHz (also on HD Radio) |
| First air date | December 10, 1959 (as KPUP) |
| Format | FM/HD1: All news HD2: Classic hits |
| ERP | 80,000 watts |
| HAAT | 305 meters (1,001 ft) |
| Class | B |
| Facility ID | 20897 |
| Callsign meaning |
KFRC, AM station San FRanCisco |
| Former callsigns | KPUP (1959–1960) KHIP (1960–1962) KMPX (1962–1978) KEAR (1978–2005) KIFR-FM (2005–2007) |
| Owner |
CBS Radio (CBS Radio Stations Inc.) |
| Sister stations |
KCBS, KITS, KLLC, KMVQ-FM, KZDG also part of CBS Corp. cluster: KPIX-TV and KBCW |
| Webcast |
KFRC-FM Webstream KFRC-HD2 Webstream |
| Website | cbssanfrancisco.com |
KFRC-FM (106.9 FM) is a commercial radio station in San Francisco, California, serving the San Francisco Bay Area. It currently simulcasts sister station KCBS, which carries an all-news format. The station transmits its signal from Mount Beacon atop the Marin Headlands above Sausalito, California, while studios are located in downtown San Francisco.
On December 10, 1959, the station, owned by San Francisco businessman and future San Francisco/Golden State Warriors owner Franklin Mieuli, signed on at 106.9 MHz with the KPUP call letters.
In July 1960, the call letters were changed to KHIP and the station aired jazz music programming.
Mieuli sold KHIP on July 1, 1962 to Leon Crosby, who had previously owned KHYD in Hayward. Under Crosby's ownership, the station began operating in multiplex stereo and the call letters were changed to KMPX (for "MultiPleX") the following month. Soon after, Crosby gained authorization by the FCC to increase the station's power from the original 37,000 watts to 80,000 watts.
By mid-1964, KMPX was airing a middle of the road music format. As the money-strapped station struggled, the schedule became dominated by various brokered foreign language programs by 1966.
Though KMPX's daytime schedule was heavy with ethnic programming, the midnight-6 AM slot was open. On February 12, 1967, on-air personality Larry Miller was given the shift, where he played his preferred folk rock music programming. The popularity of what Larry Miller was doing caught on very rapidly and soon the daytime foreign language programming gave way to more rock music programming, due to the efforts of newly hired Tom Donahue. The rock music format expanded to full-time on August 6, 1967, as the last of the foreign-language program contracts expired.
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Wikipedia