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KXSC (FM)

KXSC
KDFCFM.jpg
City Sunnyvale, California
Broadcast area San Jose/Oakland/San Francisco, California
Branding KDFC
Slogan Classical. And then some.
Frequency 104.9 MHz (also on HD Radio)
First air date March 1961 (as KHYD)
Format Classical music
ERP 6,000 watts
HAAT -47 meters
Class A
Facility ID 54478
Former callsigns KHYD (1961-1964)
KFMR (1964-1979)
KDOS (1979-1983)
KBRG (1983-1997)
KUFX (1997-1998)
KLDZ (1998-1999)
KCNL (1999-2005)
KMJO (2005)
KCNL (2005-2012)
Owner University of Southern California
Sister stations KDFC
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Website kdfc.com

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KXSC (104.9 FM) is a radio station based in Sunnyvale, California, serving the San Francisco Bay Area. It is owned by the University of Southern California and airs a classical music format.

KXSC broadcasts in HD.

KXSC (104.9 FM) began in 1961 as KHYD, a 3,000 watt station operating from a house on Mowry Avenue in Fremont, California. The station call letters changed to KFMR in 1964. Under new ownership in the early 1980s, KFMR aired a religious format, but in 1983, it became Spanish-language KDOS.

By December 1983, the station adopted KBRG, call letters that had been abandoned by another station earlier that year. The station continued the Spanish-language music and variety format, and the Oakland Athletics baseball games in Spanish, with Amaury Pi-Gonzales as announcer. The station was still licensed to Fremont, California.

On December 31, 1997, in a three-station frequency swap, KBRG moved to 100.3 and 104.9 became KUFX.

In August 1998, the station's owners (Jacor) changed the format to modern adult contemporary and the call letters to KLDZ. Six months later, the format and call letters were changed to new wave music/alternative rock classics KCNL, which was switched to alternative rock on January 15, 2001.

KCNL's call letters were briefly changed to KMJO on October 14, 2005, and changed back to KCNL ten days later, though there was no format change involved. It was likely that Clear Channel Communications (now iHeartMedia), the owners at the time, wanted to park the KMJO call letters temporarily.

On January 1, 2006, KCNL dropped alternative rock and flipped to Spanish. It was named "La Romántica" for a couple of months, but was later renamed "Enamorada 104.9".

Ratings for the station had dropped from a 3.4 share to a 1.3 share during that time. Because of this, KCNL announced the return of the alternative rock format in late February 2007. The station relaunched on February 28, 2007, with "Beautiful Day" by U2 as the first song in the resurrected Channel 104.9 format.


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