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KFOG

KFOG/KFFG
KFOG FM 2016 Logo.png
City KFOG: San Francisco, California
KFFG: Los Altos, California
Broadcast area San Francisco/Oakland/San Jose, California
Branding KFOG
Slogan Music Matters
Frequency KFOG: 104.5 MHz(also on HD Radio)
KFFG: 97.7 MHz
First air date KFOG: February 4, 1960 (as KBAY-FM)
KFFG: October 1, 1960 (as KPGM)
Format Triple-A
ERP KFOG: 7,100 watts
KFFG: 4,000 watts
HAAT KFOG: 459 meters
KFFG: 125 meters
Class KFOG: B
KFFG: A
Facility ID KFOG: 54770
KFFG: 58843
Callsign meaning KFOG: The FOG of San Francisco
KFFG: K F FoG
Former callsigns KFOG:
KBAY-FM (1960-1964)
KFFG:
KPGM (1960-1970)
KPEN (1970-1984)
KLZE (1984-1988)
KHQT (1988-1995)
Owner Cumulus Media Inc.
(Radio License Holding SRC LLC)
Sister stations KGO, KNBR, KSAN, KSFO, KTCT
Webcast Listen Live
Listen Live via iHeart
Website kfog.com

KFOG is an FM radio station in San Francisco, California, broadcasting on 104.5 MHz. KFOG's transmitter is located at Mount Sutro with studios located at 750 Battery Street. It operates a full-time satellite for San Jose and the South Bay, KFFG at 97.7 FM MHz.

The station airs an adult album alternative format, an eclectic variety of blues, reggae, folk, pop, and rock music from the 1990s to the present. It is owned by Cumulus Media.

KFOG broadcasts in HD Radio.

The station signed on on February 4, 1960 as KBAY and was owned by Kaiser Broadcasting, a company started by local industrialist Henry J. Kaiser.

The KFOG call letters have been around for decades, and were used when 104.5 played beautiful music. On September 16, 1982, they dropped the easy listening format for a blend of album-oriented rock which they called "Timeless Rock". The first song on the new format was "Rock This Town" by The Stray Cats. The station featured a wide range of music, from the psychedelic sounds of the Grateful Dead and Jefferson Airplane to newer artists such as Prince, the Eurythmics, and the Thompson Twins. They avoided more commercial bands such as Loverboy, which were widely played on many other AOR stations at the time. KFOG's specialty programming included "10 At 10", ten great songs from one great year interspersed with old newscasts, commercials and film clips, hosted by Dave Morey and more recently Annalisa. A nightly "Psychedelic Psupper" showcased music from the psychedelic era and the "Sunday Night Idiot Show" featured an eclectic collection of oldies hosted by M. Dung. KFOG was inspired by San Francisco's freeform rock radio heritage, dating back to KSAN.


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