Club Nintendo
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| Developer | Nintendo |
|---|---|
| Type | Loyalty program |
| Launch date |
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| Status | Replaced by My Nintendo. Discontinued on June 30, 2015 in North America and on September 30, 2015 in Europe, Australia, and Japan |
| Website | club |
Club Nintendo was the name of several publications and a better-known customer loyalty program provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members of Club Nintendo earned credits or "coins" by submitting codes found on Nintendo products and systems, which could be traded in for special edition items only available on Club Nintendo. Rewards included objects such as playing cards, tote bags, controllers, downloadables, and warranty extensions on select Nintendo products.
On January 20, 2015, it was announced that Club Nintendo would be discontinued in North America on June 30, 2015 and in Europe and Japan on September 30, 2015 due to an upcoming new loyalty program. Flipnote Studio 3D will be available to all North American Club Nintendo members for free, and users who sign up to the European version of the new loyalty program during the launch period will receive Flipnote Studio 3D for free.
On March 17, 2015, after suddenly announcing their business partnership venture with DeNA, Nintendo stated that they were working with them on a new, cross-platform membership service called My Nintendo to supersede Club Nintendo for the Wii U, Nintendo 3DS, and Nintendo Switch, alongside other devices such as tablets, smartphones and PCs. It was initially launched in Japan on March 17, 2016, alongside Nintendo's first mobile title, Miitomo.
In Europe, Club Nintendo was the name of three magazines which started publishing in 1989. The European version was published in several languages, and there were separate publications for Germany, Spain, Greece, the Netherlands, Sweden, Denmark, Norway, Finland and Slovenia. All were later discontinued and eventually replaced. The last German issue was published in August 2002.
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