Batanga (magazine)
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| Private | |
| Industry | Social and Mobile-first Digital Media company |
| Founded | Miami, Florida (1999) |
| Headquarters | Coral Gables, Florida |
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Key people
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Rafael Urbina, CEO, |
| Website | www.batangamedia.com |
Batanga Media is an independent digital media company serving the U.S. Hispanic and Latin American markets. Batanga Media's digital properties include Batanga.com, Batanga Radio, iMujer.com, and BolsadeMulher.com. Founded in 1999 by Troy McConnell, Luis Brandwayn and Jochen Fischer in North Carolina, Batanga Media is now headquartered in Miami, Florida with operations in 14 countries including Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela.
Batanga Radio is an online music streaming service owned and operated by Batanga Media. Batanga Radio users stream millions of songs per year and create over hundreds of thousands of custom stations every month. Batanga Radio was built to be an online radio application. Batanga Radio users can “tell” the application to add or remove certain artists, songs, genres and even decades of music. Batanga Radio's playlist technology reacts to user interactions and a user’s location. Song lyrics are also available on every song page and as every song plays. With every song that plays on Batanga Radio, users receive a list of five similar tracks to explore, listen to and/or add to their playlists. Using the songs and artists already chosen by users, the application identifies new songs that are similar. Batanga Radio is accessible across mobile and tablet devices.In 2016, Batanga Media and Discovery Networks became partners.
A station is set by specifying an artist, song, or mood.Listeners can tune into hundreds of pre-made genre stations, tens of thousands of artist radio stations, or browse the entire music library directly in order to indicate musical preferences (songs can not be played directly). bRadio is available in both English and Spanish.
Listeners can indicate their preferences by directly responding to each track played, either favorably (by selecting the happy face button), or unfavorably (by selecting the sad face button), which determines if the track should be played, as well as how often similarly classified songs should be played on the station. Responding unfavorably to a track (selecting the sad face button) immediately stops playback of the track.
An artist, song, or mood can be excluded from playing entirely. Within the section located directly under the music player, titled “We recommend you,” listeners can indicate which songs, artists, or moods to add or remove from their station by selecting the gray icon directly to the right of the words “We recommend you.” This brings up a search bar where listeners can type in the name of a song, artist, or mood that can then either be added in order to provide variety to the listener’s station, or excluded from their station entirely.
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Wikipedia