Baidu
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Type of site
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Public |
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| Traded as |
NASDAQ: BIDU NASDAQ-100 Component |
| Founded | January 1, 2000 |
| Headquarters | Beijing, China |
| Area served | Worldwide |
| Key people | Robin Li (Chairman, CEO) |
| Industry | Internet |
| Revenue | |
| Operating income |
 CNY 11.672 billion
(Dec 31, 2015)
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| Total assets |
 CNY 147.853 billion
(Dec 31, 2015)
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| Total equity |
CNY 80.268 billion
(Dec 31, 2015)
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| Employees |
(Jan 1, 2015)
46,391 |
| Website | www |
| Alexa rank |
 4 (Global, December 2016[update])
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| Baidu | |||||||||||||||||||||||||||||
Baidu headquarters, Haidian District, Beijing
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Bǎidù |
| Gwoyeu Romatzyh | Baeduh |
| Wade–Giles | Paitu |
| IPA | [pài̯tû] |
| Wu | |
| Romanization | Bah tu |
| Yue: Cantonese | |
| Yale Romanization | Baakdoh |
| IPA | [pāːktɔ̀ː] |
| Jyutping | Baak3 dou6 |
| Southern Min | |
| Hokkien POJ | Pah-to͘ |
Baidu, Inc. (Chinese: ; pinyin: Bǎidù, anglicized /ˈbaɪduː/ "BY-doo"), incorporated on January 18, 2000, is a Chinese web services company headquartered at the Baidu Campus in Beijing's Haidian District. It is one of the largest Internet companies in the world.
Baidu offers many services, including a Chinese search engine for websites, audio files and images. Baidu offers 57 search and community services including Baidu Baike (an online, collaboratively built encyclopedia) and a searchable, keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before returning to China. In December 2016[update], Baidu ranked 4th overall in the Alexa Internet rankings.
During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%. China's Internet-search revenue share in second quarter 2011 by Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.
As of 2006, Baidu provided an index of over 740 million web pages, 80 million images, and 10 million multimedia files. Baidu offers multimedia content including MP3 music, and movies, and is the first in China to offer (WAP) and personal digital assistant (PDA)-based mobile search.
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Wikipedia