On 6 October, İctimai TV announced their selection process for Eurovision 2011. In this preliminary phase of the national selection, İctimai chose 100 hopefuls to participate in the process. The broadcaster called for participants that must stand out for their "beautiful voice, dance ability and stage culture". On 19 October, İctimai TV announced that they had received 120 submissions for national selection. One of the candidates is 20-year-old Ilgara Kazimova, daughter of the renowned Azerbaijani pop singer Aygun Kazimova. The candidates also included previous years' applicants: Azad Shabanov, Aynishan Quliyeva, teenage quartet Next, Chingiz Mustafayev, Arzum, and Seyran Ismayilkhanov who resides in Germany, as well as Elnur Hüseynov who represented Azerbaijan at the Eurovision Song Contest 2008 as part of a duo having been placed eighth. Other first-time contestants are Khayyam Nisanov, Nurlan Novrasli, Khayyam Mustafazadeh, Khana Hasanova, Sabina Babayeva, Diana Hajiyeva, Sevinj Aghashirinova, and others. Submissions came from abroad, including Nigar Jamal and Nicola Barclay from the United Kingdom, Tarik Yigit from Turkey, Sultan Mashadiyev and Tahir Guliyev from Russia and Gunay Alakbarova from Finland.

In November 2010, İctimai TV released more information on their selection. 77 people would be fighting for the ticket to Eurovision in Germany. 11 participants would appear on air every week. By the end of each week the jurors and the audience would select the only participant who would advance to the final, where seven singers would compete. The candidates would perform a foreign song on Monday, an Azerbaijani song on Tuesday, a Eurovision entry on Wednesday, a song of their choice on Thursday, and on Friday the winner would be determined.

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