Andrea Cunningham

Andrea Cunningham
Born	Chicago, Illinois
Residence	Palo Alto, California
Education	Northwestern University
Occupation	Founder and President, Cunningham Collective
Known for	Launching the Apple Macintosh Founder of Cunningham Communication
Spouse(s)	Rand Siegfried
Children	2
Website	Andy Cunningham

Andrea "Andy" Cunningham is a strategic marketing and communications expert who helped launch the Apple Macintosh in 1984 as a part of Regis McKenna. She also founded Cunningham Communication, Inc., widely regarded as one of the top public relations firms for Silicon Valley high-tech companies in the 1980s and 1990s. During the time she led Cunningham Communication, she was so well known that her business card just said "Andy". She is currently the President of Cunningham Collective, a collective innovation firm focused on marketing strategy and execution.

After graduating from Northwestern University in 1979, Cunningham started her career as a feature writer for Irving-Cloud Publishing Co. covering the trucking industry, but decided that she didn't belong in that industry. She joined Burson-Marsteller in Chicago soon after, where she helped to launch Asteroids for Atari, as well as Equal and Nutrasweet for G.D. Searle.

In 1983, Cunningham moved to Silicon Valley, where she joined Regis McKenna and was immediately given project lead responsibilities to work with Steve Jobs for the launch of the Apple Macintosh. She collaborated with Jane Anderson to write the Macintosh launch plan. After the launch, she continued to work with Apple as a client, helping them launch the desktop publishing category with Aldus and Adobe. She contributed her experiences with Jobs to the Walter Isaacson-penned biography and the Aaron Sorkin-written Steve Jobs movie, where Sarah Snook portrays her.

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