Cunningham Communication

Cunningham Communication, Inc. was a prominent public relation firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech, including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division. It was founded by Andy Cunningham in 1985 after she left Regis McKenna.

Cunningham Communication developed the Momentum Management methodology that was documented in the book Momentum: How Companies Become Unstoppable Market Forces by John Volkmann and Ron Ricci.

In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear. The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham. After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand. Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication.

Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications. The remnants of the firm are now part of Grayling Communications.

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