99 Ranch Supermarket

99 Ranch Market
大華超級市場

Type	Private
Industry	Retail
Founded	1984; 34 years ago (1984) as 99 Price Market in Westminster, California
Founder	Roger H. Chen Founder and CEO
Headquarters	Buena Park, California
Number of locations	43
Area served	California, Oregon, Washington, Nevada, Texas, New Jersey
Products	Bakery, dairy, deli, frozen foods, grocery, meat, produce, seafood, snacks, liquor
Website	99ranch.com

99 Ranch Market is an Asian American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has over 43 stores, primarily in California, with other stores in Nevada, Oregon, Washington, New Jersey, and Texas. The company also started offering shopping via its website in 2014.

99 Ranch Market is one of the largest Chinese American supermarket chains in the United States. It is also considered a Taiwanese-American market because of the considerable amount of products imported from Taiwan and because the store was founded by Taiwanese-born American Roger H. Chen.

Roger Chen, a Taiwanese-born American, opened the chain's first location in 1984 in Little Saigon, a Vietnamese American community located in Westminster, California (now closed). In 1987, a second market was opened in Montebello (also now closed). It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat trendier name.

The supermarket's name has led to some confusion throughout time. Most commonly, there is debate over the chain's name, with many referring to the supermarket as "Ranch 99." This may stem from the fact that many store locations' front signage is designed with the "99" logo between the words "Ranch" and "Market." The company, however, is and has always been officially branded as "99 Ranch." In addition, some of the stores (especially those in Southern California) are located in the same market area as the similarly named 99 Cents Only Stores, but nevertheless there is no relation between the two chains (99 Ranch Market specializes in Asian-American supermarket products while 99 Cents Only is a variety store that sells products at a price of 99 cents). Likewise, in Phoenix, Arizona, there is a similarly named ethnic supermarket called "Pro's Ranch Market", but instead of selling Asian products it sells completely different Mexican products.