2waytraffic
 |
|
| In-name-only unit of Sony Pictures Television | |
| Industry |
Television production Broadcast syndication Light entertainment Online games Website development Mobile marketing Mobile entertainment |
| Genre | Interactive entertainment Television |
| Founded | Hilversum, Netherlands (2004) |
| Founder | Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman |
| Headquarters |
Hilversum, Netherlands London, UK New York City, USA Budapest, Hungary , Sweden Madrid, Spain Kuala Lumpur, Malaysia Kiev, Ukraine |
|
Area served
|
Worldwide |
| Products |
Who Wants to Be a Millionaire? That's the Question |
| Revenue | €29,308,539 (2006) |
| €4,436,233 (2006) | |
| Profit | €2,923,396 (2006) |
| Total assets | €301,747,019 (2006) |
| Total equity | €104,014,193 (2006) |
| Owner | Sony Pictures Entertainment |
|
Number of employees
|
150 (2006) |
| Parent | Sony Pictures Television |
| Divisions | 2waytraffic Mobile |
| Subsidiaries | 2waytraffic International |
| Website | www |
2waytraffic is a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.
The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, on December 1, 2006.
On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.
On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of Sony Pictures Entertainment. On September 29, 2waytraffic became the distributor of the entertainment formats by SPTI.
On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.
In April 2012, it became "Sony Pictures Television International Formats", with the 2waytraffic logo immediately being replaced by the Sony Pictures Television logo on internationally licensed shows. It's currently an in-name-only unit of Sony Pictures Television.
Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and was headed by Ed Louwerse.
This is a mobile solutions group acquired by 2waytraffic on June 13, 2006, which is now 2waytraffic Mobile.
Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic on July 11, 2006. It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50:50.
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Wikipedia