Aroma Espresso Bar

Aroma Espresso Bar Ltd.
ארומה אספרסו בר בע"מ

Founded	Israel (1994)
Number of locations	140+
Products	espresso bar
Website	Aroma.co.il Aroma.co.il/en Aroma.ca Aroma.us

Aroma Espresso Bar (Hebrew: ארומה אספרסו בר‎‎) is an Israeli espresso and coffee chain with 125 branches around the country, several branches in the United States,Canada and Ukraine and single locations in Cyprus, Romania, Kazakhstan, and Poland. Aroma is a self-service cafe where orders are placed at the counter and customers are called when the order is ready.

Founded in 1994 on Hillel Street in downtown Jerusalem, Aroma first started branching out beyond that city in 2000. In 2006 the first overseas branch opened in SoHo in New York City. In 2007 Aroma opened its first location in Canada, in downtown Toronto in The Annex. In 2008, Aroma opened a sister brand "Marrone Rosso" with locations in Romania and Cyprus. In 2007, branches continued to open in Toronto and on 72nd Street in New York City, as well as the first location in Kiev, Ukraine. Aroma has 33 Canadian locations in Ontario (mostly in Greater Toronto Area), as well as ten American locations across New York City (4), New Jersey (1), Maryland (1), and Florida (5). In 2012 Aroma opened its first two Polish locations in Warsaw.

In 1996, Aroma's first branch in Jerusalem began integrating workers with special needs. Today the chain employs such people in nearly every branch in the country.