Nesquik
NesquikNesquik is a brand of products made by Nestlé. In 1948, Nestlé launched a mix for chocolate-flavored milk called Nestle Quik. This was released in Europe during the 1950s as Nesquik.
Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cereals, powdered mixes for flavored milk, syrups, ready to drink products, candy bars, chocolate fondue fountains, hot cocoa mix, and more.
Nesquik began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including the USA, Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1999. The same year, Cereal Partners introduced Nesquik Cereal, a breakfast cereal that "turns milk into chocolate milk," which is similar to Coco Pops. Nesquik syrup products were introduced in 1981. Ready-to-do products were introduced in 1984.
On November 8, 2012, Nestlé USA issued a voluntary recall of limited quantities of Nesquik Chocolate Powder made and sold in the United States. These that were recalled were of the 10.9, 21.8, and 40.7 ounce tins. This recall only affected the chocolate variety; it did not affect the other varieties of the mix or any other products by Nesquik. This was the first known recall of a Nesquik product.
These tins were taken off the market after Nestlé was informed via a supplier, Omya Inc. that it had issued a recall of certain lots of one of its own products, calcium carbonate for Salmonella contamination.
The affected Nesquik chocolate mix was produced during early October 2012. All affected products have an expiration date of Best Before Oct 2014.
Nestlé issued a statement on the recall stating: We apologize to our consumer and sincerely regret this incident.
On April 1, 2013, the official Facebook page of Nesquik USA posted a photo on their page depicting a broccoli-flavored ready-to-drink flavour of Nesquik. Many believed it to be true and were shocked. However, if one looked closer at the photo, there was a notice in the lower-left corner that it was not an actual Nestlé product. Nesquik USA announced later in the same day that it was an April Fool's joke.
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