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Balance Bar


imageBalance Bar

Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.

The product was first released in 1992. Since that time, the product line has expanded to include Balance Bar, Balance Gold, Balance Trail Mix, Balance Plus, Balance CarbWell, Balance Gold Crunch, Balance Outdoor, Balance Organic, Balance 100 Calories, Balance Bare, and 40-30-30 Balance Drink Mix. Balance Bar is a subsidiary of NBTY.

The Balance Bar Company was founded in 1992 by Thomas Davidson and Richard Lamb, a windsurfing champion, Olympic judge and sporting goods manufacturer who would later go on to found New Sun Nutrition. Davidson, Lamb and two other investors acquired rights to a bar based on Sears' zone diet. The company was originally called Bio Foods Inc. and was located in Santa Barbara, California. Balance Bars were originally sold through natural food stores, and were introduced into mainstream stores in 1997.

Sears was originally to have partnered with Lamb, but backed out of the deal and formed a competing company to sell BioZone bars and other products through multi-level marketing. In 1995, Sears' bestselling book about his nutrition concepts, The Zone, was published. Around the same time, several other authors published books advocating high-protein diets and the nutrition bar business started to take off. Balance Bar sales hit $1.3 million in 1995. In 1999, just four years later sales reached $100.9 million.

The company's speedy growth caught the attention of Kraft Foods, which purchased the company for $268 million ($19.40 per share) in January 2000 as part of a strategy to expand its product line to natural foods. Earlier that same week, Kraft had announced it would acquire Boca Burger. Kraft paid a 37% premium over Balance Bar's then-current trading price. Analysts cited Balance Bar's agreement to market a line of bars with weight loss firm Jenny Craig, Inc. as a factor that drove up the price. Another factor accounting for the premium may have been that Kraft's purchase was part of a rush by large food manufacturers such as General Mills, PepsiCo and the Adolph Coors Company to snap up well-established natural foods companies such as Cascadian Farm, Mother's Oatmeal and Blue Moon Beer respectively.



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CalorieMate


imageCalorieMate

CalorieMate (カロリーメイト) is a brand of nutritional energy bar and energy gel foods produced by Otsuka Pharmaceutical Co., in Japan. It was first released in 1983 debuting with the cheese flavored block. CalorieMate comes in several forms, including Block, Jelly, and Can. CalorieMate Block (カロリーメイト ブロック) resembles a bar-shaped cookie (somewhat like a shortbread), sold in packs of either two or four. CalorieMate Jelly (カロリーメイト ゼリー) is a gelatin sold in a pouch with a spout. CalorieMate Can (カロリーメイト 缶) is a canned drink.



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Clif Bar


imageClif Bar & Co.

Clif Bar & Company is an American company that produces organic foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson. The company is based in Emeryville, California and is privately held. In April 2013, Kevin Cleary was named CEO of the company; CFO Boragno; co-owners Erickson and Kit Crawford became co-chief visionary officers.

A baker and former mountain guide, Erickson got the idea for his product in 1990 on a day-long, 175 mile bike ride, for which he packed a variety of energy bars. Two years later after experimenting in his mother's kitchen, he settled on a recipe for what would become the CLIF Bar. Erickson tried several ventures—including Forza, Torque, and Gary's Bar—before settling on CLIF Bar, named after his father Clifford. The packaging image of a rock climber was first drawn by a friend on a napkin over dinner in San Francisco. At a September 1991 bike show, Erickson debuted three flavors: double chocolate, apricot, and date oatmeal. In its first year, sales of CLIF Bar exceeded $700,000, fueled primarily by strong sales in bike shops and the growth of the healthy and natural foods movement. Sales doubled each year, and by 1997, revenue surpassed $20 million. In 1997, the company name was changed from Kali's SportNaturals to Clif Bar & Company. In 2010 the company moved into a new headquarters in the EmeryTech Building in Emeryville, California. Designed by ZGF Architects LLP, the former manufacturing plant earned Leadership in Energy and Environmental Design (LEED) Platinum status. The building was repurposed and sustainably-designed with photovoltaic panels, solar thermal panels, reclaimed wood, plants and other biophilic features.

In March 1999, Clif Bar introduced LUNA Bar, which was specifically marketed towards women. In April 2000, Erickson turned down a $120 million offer from Quaker Oats to buy the company.

Clif Bar & Company was ranked the No. 1 brand in the Forbes "Breakaway Brands" survey, conducted by Landor Associates using Young & Rubicam's BrandAsset Valuator database measuring brand momentum from 2006 to 2009.



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Energy gel


Energy gels are carbohydrate gels that provide energy for exercise and promote recovery, commonly used in endurance events such as running, cycling, and triathlons. Energy gels are also referred to as endurance gels, sports gels, nutritional gels, and carbohydrate gels. They come in small, single-serve plastic packets. Each packet has a strip with a small notch at the top that can be peeled off to reveal an opening through which the gel can be consumed.

Sports energy gels emerged in the United Kingdom in 1986 as a "convenient, prewrapped, portable" way to deliver carbohydrates during endurance events. Gels have a gooey texture and are sometimes referred to as "goo" generically. The gel Leppin Squeezy was distributed at the Hawaii Ironman Triathlon in 1988. Once considered a "cult product in clear packaging", energy gel products are now marketed in fancy packaging and come in a variety of flavors. The energy gel market grew during the 1990s, as professional athletes began endorsing products. Manufacturers generally encourage the consumption of multiple packets, with water, when participating in endurance events. Individual packets typically cost between 99 cents and $1.29 (as reported by the St. Petersburg Times in 2003).

Once consumed, the carbohydrates found in the gels are absorbed into the blood to supply the body with calories and nutrients to fuel exercise activity by helping to delay muscular fatigue, raise blood sugar levels, and enhance performance. Most energy gels have no fat, fiber, or protein, so they can be digested quickly. They contain mainly sugars and maltodextrins, which make them similar to sports drinks without the water. Since simple carbohydrates slow down gastric emptying and can cause gastrointestinal distress in athletes, there are attempts to create new categories of energy gels made with complex, long chain carbohydrates and/or fat. Spring gel is an example of a gel with low sugar, low glycemic index carbohydrate content with the addition of fat and Vespapower is an example of a gel made with fat. Some gels, such as e-Gel, also come with added electrolytes. There are also gels with extras such as ginseng and other herbs, amino acids, vitamins, and Coenzyme Q10.Caffeine can be found in some gels as well. Examples of common energy gels are GU,PowerBar Gel, and Clif Shot.



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Energy mint


An energy mint is a mint candy that is designed to give the consumer a burst of energy through a combination of energy enhancing ingredients. Energy mints commonly contain caffeine,taurine, various forms of ginseng, B vitamins, or other herbal ingredients. Some contain high levels of sugar, while a few are sugar-free. These mints are popular among young people, computer programmers, gamers, and students.

According to the Wall Street Journal (February 13, 2008), energy mints are part of a relatively new and rapidly expanding "Energy Candy" trend. Major brand names in North America include Peak Energy Mints, Ed Hardy Energy Mints, Penguin Mints, Revive Energy Mints, Bawls mints, VoJo Energy Mints and YJ Stingers Mints.




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Energy products


Energy products are products including energy drinks and candy that give the consumer a burst of energy. These products often include caffeine, B vitamins, guarana, taurine, and ginseng. Some contain high levels of sugar, while most brands also offer a sugar free version. Variations include energy gels.



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GU Energy Labs


imageGU Energy Labs

GU Energy Labs is a company based in Berkeley, California, that produces performance sports nutrition products, most notably energy gels. Usually consumed during endurance events, the gels are designed to be quickly and easily digested. Other products include energy chews, drink mixes (called "brews"), brew tablets, and a Roctane Ultra Endurance line that includes an energy drink mix and gel. The company was founded in 1994 by Bill Vaughan, who began creating an energy gel product in 1990. GU is considered the first major distributor of energy gels. The company has grown over time, and in 2011 its corporate headquarters and 50 employees relocated to a larger space in Berkeley's 4th Street shopping district. It is now run by Bill's son, Brian Vaughan, who serves as president.

Sports energy gels emerged in the United Kingdom in 1986 as a "convenient, prewrapped, portable" way to deliver carbohydrates during endurance events. Gels have a gooey texture and are sometimes referred to as "goo" generically. Bill Vaughan, a biophysicist at University of California, Berkeley, began working on an energy gel product in 1990. He established GU Energy Labs in Berkeley, California, in 1994. GU Energy Labs is regarded as the first major distributor of energy gels, supplying products at the Ironman World Championship in 1996. GU is now run by Bill's son, Brian Vaughan, who serves as president.

In June 2011, GU moved its corporate operations and 50 employees from a 13,000-square-foot (1,200 m2) space to one with twice as much floor space. The larger, 26,000-square-foot (2,400 m2) space, located in Berkeley's 4th Street shopping district, affords the company an increased production capacity, with room for additional growth. GU's 2011 relocation was the first time in five years that all of its employees operated from a single location; previously, the company's operations, shipping, and marketing were executed from multiple buildings throughout Berkeley. GU outsourced its shipping operations to a third party provider, "for improved service and response times".

GU Energy Labs produces a variety of performance sports nutrition products, intended to increase the endurance of athletes. Its products include GU Energy Gel, GU Chomps (energy chews), drink mixes (branded as "Brews"), and a line of Roctane Ultra Endurance products. Their energy gel contains carbohydrates (maltodextrin and fructose), an amino acid blend, electrolytes (sodium and potassium) and, in some flavors, caffeine. Gel packets provide 100 calories and come in a variety of flavors, including blackberry, chocolate, mandarin orange, peppermint stick, raspberry, salted caramel, strawberry banana, triple berry, and vanilla. The energy chews, created in 2009 and based on the gel formula, are made from similar ingredients but also include antioxidants and come in a chewable form.



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L%C3%A4rabar



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LUNA Bar


imageLUNA

LUNA Bars are a brand of nutrition bar created by Clif Bar & Company in 1999. The product was the first nutrition bar aimed at women. The brand has expanded to cover nutritional drinks, protein bars, and LUNAFEST, a woman's film festival.

LUNA was created in 1999 by Clif Bar & Company’s female employees. The bars are designed to meet the nutritional needs of women.

One of Clif Bar & Company's five company bottom lines is “Sustaining Our Community.” With this in mind, LUNA donates 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund.

In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials. Through this fundraising model, the hosting organization can raise funds for the Breast Cancer Fund and the cause or organization of their choice (with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting the nonprofit organization chosen by the host). Since 2000, LUNAFEST has raised over $456,000 for the Breast Cancer Fund and $785,000 for other women’s organizations. In the 2010-2011 season, LUNAFEST will travel to more than 150 communities across the country.

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched the LUNA Pro Team, a women’s professional mountain biking team. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on mountain biking, the LUNA Pro Team and Team LUNA Chix now also include running, triathlon and cycling teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in Fitness Magazine as one of fifteen organizations promoting the fight against breast cancer.

Various LUNA products has been profiled in Self, The New York Times, Glamour, Fitness, Us Weekly, and received endorsements from Carrie Underwood and Cameron Diaz. It was voted the favorite energy bar by FitSugar readers.



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Modified cornstarch therapy


Modified cornstarch therapy is a form of cornstarch used to treat glycogen storage disease. It is typically given at night to try to keep blood sugar levels from going low. Many children under one year of age, however, do not like uncooked cornstarch and other formulations are being studied.



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