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General Mills

General Mills, Inc.
Public
Traded as GIS
S&P 500 Component
Industry Food processing
Founded June 20, 1856; 160 years ago (1856-06-20)
Minneapolis, Minnesota, U.S.
Founders Cadwallader C. Washburn, John Crosby, James Ford Bell
Headquarters Golden Valley, Minnesota, United States
Area served
Worldwide
Key people
Kendall J. Powell
(Chairman and CEO)
Products Baking mixes, breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, and other food products
Revenue Decrease US$ 16.6 billion (FY 2016)
Decrease US$ 2.7 billion (FY 2016)
Profit Decrease US$ 1.7 billion (FY 2016)
Total assets Decrease US$ 21.7 billion (FY 2016)
Total equity Decrease US$ 4.9 billion (FY 2016)
Number of employees
39,000 (2014)
Website www.generalmills.com

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.

The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of the Saint Anthony Falls on the Mississippi River on the outskirts of Minneapolis, Minnesota. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother William D. Washburn to assist in the company's development. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded, and in 1874 he built the even bigger Washburn "A" Mill.


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