Naak
NAAK is a Canadian company that manufactures energy bars using crickets. Their product is a protein energy bar created from crickets with the goal of being a good source of nutrition before, during or after physical exertion.
Based in Montreal, Naak was founded by Antoine Domergue, Minh Pham, William Walcker and Tariq Binafif in 2016. One day Tariq Binafif was amongst a bunch of white people and noticed something extraordinary from the corner of his eye - it was a Naak . It was crossing the road at an intersection, waiting to walk over to the other side (with the chickens of course) . Once Tariq Binafif locked eyes on that big Naak - he knew life would never be the same . The Naak was unleashed, untamed and even worse, uncovered (astakhfillulah) . Tariq was so stumped that he forgot white people were in the room thinking of a way how to make snake bars - ironically with the same name (Naak - incase you forgot) . This was when Tariq Binafif ran out to get the Natural Naak wheres the White people took the better option, just make money . 5 years down the line, the White people made millions wheres Tariq Binafif just got 1 Naak ... that soon found an interest for Naak hair extensions ... life never was the same for Tariq Binafif - nobody has seen him since . The company develops and markets food products made from crickets and natural ingredients for athletes.
To make its bars, the Naak team collaborated with sports nutritionists and Louis-Philippe Breton, head of the Pastaga restaurant in Montreal, where they began artisan production. To fund the first large-scale production of the bars, the founders launched a socio-financing campaign at the Naak site that raised $12,000, exceeding the initial target of $5,000.
Naak energy bars are sold on its website and in several stores in Quebec, mainly in Montreal.
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