MOD Pizza
MOD PizzaMOD Pizza is a chain of fast casual pizza restaurants based in the United States. Founded in Seattle, Washington in 2008, MOD currently has more than 200 locations system wide in the United States and United Kingdom. MOD is a culture based company that is claimed by its owners to be "more about the people than the pizza" and to focus on paying living wages and providing employees with opportunities to give back to the community.
MOD Pizza offers individual, artisan style pizzas, which are baked for approximately three minutes in an 800-degree pizza oven. Customers can build their own pizza or salad, which cost the same no matter how many toppings they choose. MOD also offers 10 classic pizzas, a pizza salad, and a seasonal pizza. MOD’s pizzas and salads are offered in three different sizes – Mini, MOD, and Mega. MOD pizzas are made with fresh pressed dough by King Arthur Flour, the oldest flour company in the United States. MOD also serves hand-spun milkshakes, fountain drinks, beer and wine.
The decor and layout of MOD restaurants has been described as "family-friendly," with Zagat observing it has a "simple and functional vibe that ties in nicely with its DIY theme." The interior of each MOD restaurant is unique and "locally inspired."
The acronym "MOD" in the company's name stands for "Made on Demand." Its menu features pizzas made with organic dough and gourmet ingredients that are cooked in three minutes using 800-degree stone ovens. Customers specify which ingredients they want included on their order, and watch the preparation process, though the restaurant also offers recommended combinations. Restaurant trade publication QSR News has characterized the concept as the "Chipotle of the pizza industry."
Blaze Pizza, Pieology and Project Pie are all considered direct competitors to MOD Pizza.
MOD pizza was established in 2008 in Seattle, Washington by co-founders Scott and Ally Svenson. The Svenson’s previously founded Seattle Coffee Company, a successful UK based coffee company that sold to Starbucks in 1998. Afterwards Scott stayed on as President of Starbucks Europe. The Svensons also helped found Carluccio’s Ltd., an Italian restaurant in the UK. After moving back to their hometown of Bellevue, Washington, the Svensons started MOD Pizza after being unable to find fast, affordable healthy meals for their four sons. James Markham, who had previously started pizza parlors in San Diego, California and Shanghai, China, was also a part of the founding team and helped developed the house recipes used by MOD. The restaurant's first location was in Union Square and was followed by additional Seattle locations.
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