Zenith Radio Corp.

Zenith Electronics LLC

Type	Division of LG Electronics
Industry	Consumer electronics
Founded	1918; 99 years ago (1918) (as Chicago Radio Labs) Chicago, Illinois, U.S.
Founders	Ralph Matthews Karl Hassel Eugene F. McDonald
Headquarters	Lincolnshire, Illinois, U.S.
Key people	Michael Ahn, CEO
Products	Television sets
Revenue	US$444.7 million (1999)
Number of employees	976
Parent	LG Electronics
Website	Zenith Electronics

Zenith Electronics LLC is an American brand of consumer electronics owned by South Korean company LG Electronics. It was previously an American company, a manufacturer of radio and television receivers and other consumer electronics, and was headquartered in Glenview, Illinois. After a series of layoffs, the consolidated headquarters moved to Lincolnshire, Illinois. For many years, their famous slogan was "The quality goes in before the name goes on." LG Electronics acquired a controlling share of Zenith in 1995; Zenith became a wholly owned subsidiary in 1999. Zenith was the inventor of subscription television and the modern remote control, and the first to develop High-definition television (HDTV) in North America.

Zenith-branded products are sold in North America, Germany, Thailand (to 1983), Cambodia, Laos, Vietnam, India and Myanmar.

The company was co-founded by Ralph Matthews and Karl Hassel in Chicago, Illinois as Chicago Radio Labs in 1918 as a small producer of amateur radio equipment. The name "Zenith" came from ZN'th, a contraction of its founders' ham radio call sign, 9ZN. They were joined in 1921 by Eugene F. McDonald, and Zenith Radio Company was formally incorporated in 1923. Zenith introduced the first portable radio in 1924, the first mass-produced AC radio in 1926, and push-button tuning in 1927. It added automobile radios in the 1930s with its Model 460, promoting the fact that it needed no separate generator or battery, selling at US$59.95. The first Zenith television set appeared in 1939, with its first commercial sets sold to the public in 1948. The company is credited with having invented such things as the wireless remote control and FM multiplex stereo. In fact, Zenith established one of the very first FM stations in the country in 1940 (Chicago's WWZR, later called WEFM, named for Zenith executive Eugene F. McDonald), which was among the earliest FM multiplex stereo stations, first broadcasting in stereo in June 1961. The station was sold in the early 1970s and is now WUSN. Zenith also pioneered in the development of high-contrast and flat-face picture tubes, and the multichannel television sound (MTS) stereo system used on analog television broadcasts in the United States and Canada (as opposed to the BBC-developed NICAM digital stereo sound system for analog television broadcasts, used in many places around the world.) Zenith was also one of the first companies to introduce a digital HDTV system implementation, parts of which were included in the ATSC standard starting with the 1993 model Grand Alliance. They were also one of the first American manufacturers to market a home VCR, selling a Sony-built Betamax video recorder starting in 1977.