Yo! Sushi
 |
|
| Private | |
| Industry | Restaurants |
| Founded | 1997 |
| Headquarters | London, England |
|
Number of locations
|
90+ |
|
Area served
|
Global |
|
Key people
|
Robin Rowland, OBE (CEO) |
| Products | Sushi |
| Website | www.yosushi.com |
YO! Sushi is a company that owns, operates, and franchises conveyor belt sushi restaurants, principally in the United Kingdom, Ireland, United States, Europe and the Middle East.
YO! Sushi was founded in 1997 by British entrepreneur Simon Woodroffe. The current owner is Mayfair Equity Partners and members of the YO! Sushi Senior Management team.
YO! Sushi opened its first restaurant in Soho, London in January 1997. A second restaurant followed opening in Harvey Nichols. In 2000, Robin Rowland became CEO and in 2002 YO! Sushi opened their first restaurant outside London, in Manchester's Selfridges. By 2003, the company had 12 restaurants open, and the first franchise opened in Dubai, United Arab Emirates. Two new franchises opened in 2007 - one in Dublin, the other in Moscow. In 2010, they opened their 50th company-owned restaurant in Market Place, London.
In 2008, they became the first catering group to adopt the Food Standards Agency's traffic light colour-coding system, which allows customers to see nutritional information about the food they are eating. From 1 September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes.
The restaurant continued to grow globally with the expansion to the USA in 2015, opening their conveyor belts in New Jersey, New York and Florida.
YO! Sushi specialises in delivering sushi to customers using the Japanese style 'kaiten' conveyor belt method. In each restaurant various sushi dishes and other Japanese cooked foods are prepared in a theater-style kitchen in plain view of customers and then set on the thin conveyor belt. The belt carries food around the restaurant in a circuit, allowing diners to pick any dish from the belt. In order to indicate freshness, a label is applied to the lid of the dish to indicate when the dish must be consumed by.
The restaurants are mostly based in the United Kingdom with the majority in London. Restaurants have also been opened in the Middle East in Dubai,Saudi Arabia, Bahrain and Kuwait, with others in other countries such as Russia and Ireland. In the United States, YO! Sushi has opened 5 restaurants: There is a YO! Sushi located at the Westfield Garden State Plaza shopping mall in Paramus, New Jersey, which is close to New York City. The location opened in May 2015. There is also another US location in Sarasota, Florida. Then three more locations opened in Tampa, Florida, Short Hills, New Jersey at The Mall at Short Hills, and Woodbury Commons mall in Central Valley, New York. The company's headquarters is on Farringdon Road, London, UK.
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Wikipedia