World Trade Centre (Hong Kong)

The World Trade Centre (simplified Chinese: 世贸中心; traditional Chinese: 世貿中心; pinyin: Shìmào Zhōngxīn; Jyutping: sai3 mau6 zung1 sam1) is a shopping centre and office tower complex in Causeway Bay, Hong Kong. It is connected via passageway to its neighbour, The Excelsior.

The complex was developed by Jardines through its property development arm, Hongkong Land. It was later sold to Sun Hung Kai Properties. It is situated on land owned by Jardine since the early days of Hong Kong as a British Crown Colony at East Point, where Jardine had their original godowns and offices.

Located at No. 280 Gloucester Road, World Trade Centre was built in 1975. Although it originally housed the nightclub Palace Theatre (Chinese: 碧麗宮), it was later remodeled to be Hong Kong's most luxurious cinema of the same name. The food and beverage corporation Maxim's also established a restaurant branch in the building, and garnered relative fame at the time.

In the 1990s, the World Trade Centre was sold to Sun Hung Kai Properties and was remodelled again to its present form, with the lower floors as a mall and the upper floors remaining as office space.

World Trade Centre before renovation, viewed from Jaffe Road.

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