Maxim's Catering

Maxim's Caterers Limited

Type	Private company
Industry	Food and Beverage
Founded	1956
Headquarters	18/F, Maxim's Centre, 17 Cheung Shun Street, Cheung Sha Wan, Kowloon West
Products	Chinese cuisine Western cuisine Asian cuisine Fast food Bakery Starbucks Genki Sushi
Revenue	US$3.5 billion (Estimate)
Number of employees	24,000
Parent	HongKong Caterers and Dairy Farm International Holdings Limited (50/50 shareholders)
Website	[1]

Maxim's Caterers Limited (Chinese: 美心食品有限公司; Jyutping: mei5 sam1 sik6 ban2 jau5 haan6 gung1 si1) is Hong Kong's largest food & beverage corporation and restaurant chain. Founded in 1956 by Dr James Tak Wu and his brother S.T. Wu, along with other shareholders, the Hong Kong-based company operates a diverse range of food outlets, including bakeries, fast food shops, and restaurants offering a variety of Western, Chinese, Japanese, Southeast Asian and other cuisines. The company also provides catering services to specific industrial and commercial businesses as well as schools and hospitals throughout Hong Kong. In addition, Maxim's is a partner with Starbucks Coffee International, Inc. in operating Starbucks outlets in Hong Kong, Macau, Shenzhen, Guangzhou and Ho Chi Minh City. It is 50% owned by Dairy Farm International Holdings Limited.

Maxim's originally started out in the 1950s under the name of "Hong Kong Caterers". In December 1956, Maxim's opened its first restaurant and nightclub (offering French cuisine) in the basement of the old Lane Crawford Building (now the site of The Landmark). It proved an instant success and soon became Hong Kong's premier night-time gathering spot. The world-famous rock-and-roll group The Platters performed at the restaurant's opening, and in 1960 The Beatles also performed there during a visit to Hong Kong.

In the mid-1960s, with the opening of new nightlife venues in the form of the Mandarin Oriental and Hilton hotels, Dr James Tak Wu and his brother, S.T. Wu, converted their Maxim's outlets into upmarket coffee shops, opening 20 different branches within a period of two years. The first branch of Maxim's Cakes opened in 1966 in Ocean Terminal in Tsim Sha Tsui, alongside a very successful Maxim's restaurant, Maxim's Boulevard.