Wire and Plastic Products plc
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| Public limited company | |
| Traded as | : NASDAQ: WPPGY FTSE 100 Component |
| Industry |
Advertising Public relations |
| Founded | 1971 (Wire and Plastic Products plc) 1985 (Sorrell acquisition and entry into advertising) |
| Founder | Martin Sorrell (as an advertising company) |
| Headquarters | London, England (Head office) Saint Helier, Jersey (Registered office) Dublin, Republic of Ireland (Executive office) |
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Area served
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Worldwide |
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Key people
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Philip Lader (Chairman) Martin Sorrell (CEO) |
| Services | Branding & identity Consumer insights Design Digital Marketing Market research Media planning and buying Public relations Relationship marketing |
| Revenue | £14,388.9 million (2016) |
| £2,112.9 million (2016) | |
| £1,501.6 million (2016) | |
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Number of employees
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205,000 (2017) |
| Subsidiaries |
Grey Global Group Ogilvy & Mather Young & Rubicam JWT Hill & Knowlton Burson-Marsteller GroupM Cohn & Wolfe Brand Union buchanan |
| Website | WPP.com |
WPP plc, (Wire and Plastic Products) is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. It owns a number of advertising, public relations and market research networks, including IMRB, Millward Brown, Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy & Mather, TNS, Young & Rubicam and Cohn & Wolfe. It is now one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies and Omnicom. WPP has a primary listing on the and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.
The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake of just under 30% at a cost of $676,000. Sorrell had been the financial director for the advertising agency Saatchi & Saatchi from 1977 to 1985, managing its takeovers of companies in the US and the UK. The holding company was renamed WPP Group and in 1987 Sorrell became its chief executive.
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