Saatchi & Saatchi
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| Private | |
| Industry | Advertising |
| Founded | London, 1970 |
| Founders | Maurice Saatchi, Charles Saatchi |
| Headquarters | New York City, New York, United States |
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Key people
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Robert Senior (CEO Worldwide), Kevin Roberts (Chairman) |
| Parent |
Publicis (2000-present) |
| Website | www.saatchi.com |
Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff. It was founded in London in 1970 but is now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Saatchi & Saatchi was founded by brothers Maurice (now Lord Saatchi) and art collector Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultancy took on employees John Hegarty and Jeremy Sinclair and began to work direct for clients. It was Sinclair's "Pregnant Man" ad for the Health Education Council which first attracted attention to the small agency. Charles's younger brother Maurice joined the business in 1970 after Cramer's departure whereupon it was renamed "Saatchi and Saatchi" and developed into a full-service advertising agency.
Noted work included their campaign "Labour Isn't Working" on behalf of the Conservative Party before the 1979 UK general election and ongoing campaigns for British Airways, and Silk Cut with whom the agency had long relationships. The agency was seen as producing breakthrough creative work with a bold attitude and employed people who went on to be stars of their industry including Sir John Hegarty, Lord Tim Bell and Sir Martin Sorrell.
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Wikipedia