Bartle Bogle Hegarty
| Industry | Advertising |
|---|---|
| Founded | Soho, London (1982) |
| Founder | John Bartle, Sir Nigel Bogle, Sir John Hegarty |
| Parent | Publicis |
| Website | www.bartleboglehegarty.com |
Bartle Bogle Hegarty (BBH) is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, São Paulo, Singapore, Shanghai, Mumbai, and Los Angeles and employs more than 1000 staff worldwide.
BBH opened for business on 29 March 1982 in Soho, London.
The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful.
Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" starred Nick Kamen and was set to a soundtrack of Marvin Gaye's 'I heard it through the Grapevine'. Other classic work includes "Drugstore", "Creek", "Flatbeat" featuring Flat Eric - a small yellow puppet, "Clayman" and "Odyssey" which was directed by Jonathan Glazer.
The company was also responsible for "Vorsprung durch Technik" for Audi, "The Lynx Effect" for Unilever and "Keep Walking" for Johnnie Walker.
In 2006 the agency launched ZAG, a branding and venturing division.
In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share was then held by the Publicis advertising group. In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.
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