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Vorsprung durch Technik

Audi AG
Public, Aktiengesellschaft
Traded as NSU
Industry Automotive
Predecessor Auto Union GmbH
NSU Motorenwerke AG
Founded Historic
Zwickau, Germany
(25 April 1910; 106 years ago (1910-04-25))
Modern-era
Neckarsulm, Germany
(1 January 1969; 48 years ago (1969-01-01))
Founder August Horch
Headquarters Ingolstadt, Germany
Number of locations
11 production facilities in 9 countries
Area served
Worldwide
Key people
Products Luxury vehicles
Production output
Increase 2,024,881 units
Revenue Increase €58.42 billion (2015)
Increase €4.836 billion (2015)
Profit Increase €4.297 billion (2015)
Total assets Increase €16.832 billion (2009)
Total equity Increase €3.451 billion (2009)
Owner Volkswagen Group (99.55%)
Number of employees
84,435 (2015)
Parent Volkswagen Group
Divisions
Subsidiaries
Website www.audi.com/index.html
Footnotes / references
Audi History: Chronicle, 2011 Annual Financial Report

Audi (pronounced [ˈʔaʊ̯dɪ ʔaːˈgeː]) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.

The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". However, since 2007 Audi USA has used the slogan "Truth in Engineering". Audi, along with BMW and Mercedes are among the best-selling luxury automobile brands in the world.


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