Maurice Saatchi, Baron Saatchi
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The Right Honourable The Lord Saatchi |
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|---|---|
| Chairman of the Conservative Party | |
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In office 10 November 2003 – 20 May 2005 Served with Liam Fox |
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| Leader | Michael Howard |
| Preceded by | Theresa May |
| Succeeded by | Francis Maude |
| Personal details | |
| Born |
Maurice Nathan Saatchi 21 June 1946 Baghdad, Iraq |
| Political party | Conservative |
| Spouse(s) | Gillian Osband (1972–1984) Josephine Hart (1984–2011) |
| Alma mater | London School of Economics |
| Religion | Judaism |
Maurice Nathan Saatchi, Baron Saatchi (Arabic: موريس ساعتجي ; born 21 June 1946) is an Iraqi-British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi.
Maurice Saatchi is the third of four sons born to Nathan Saatchi and Daisy Ezer, a wealthy Iraqi Jewish family in Baghdad, Iraq. Maurice's brothers are David (born 1937), Charles Nathan (born 1943) and Philip (born 1953). Nathan was a successful textile merchant and in 1947, he pre-empted a flight that tens of thousands of Iraqi Jews would soon make to avoid persecution and relocated his family to FinchleyLondon. Nathan purchased two textile mills in north London and after a time re-built a thriving business. Eventually the family would settle into a house with eight bedrooms on Hampstead Lane in Highgate.
Saatchi attended Tollington Grammar and graduated from the London School of Economics with a First class honours degree in Sociology in 1967. His first job was at Haymarket Publications where Maurice would form valuable relationships with Michael Heseltine, the Group Managing Director and with staff at the Haymarket's leading trade weekly for the ad industry Campaign. He spent three years at Haymarket as Creative Director before leaving to join his brother Charles' fledgling ad agency.
In 1970, Saatchi, with his brother, formed the advertising agency Saatchi and Saatchi. They are credited with a number of successful advertising campaigns, most notably the "Labour isn't working" posters on behalf of the Conservative Party for the 1979 British general election and advertisements for the cigarette brand Silk Cut. Maurice Saatchi served as chairman of the firm which became the world's largest advertising agency. However, a shareholder revolt in 1994 ended the brothers' role in the company, and they founded a new company, M&C Saatchi, the following year. The new company has also been described as a success.
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