Which Wich?

Which Wich Superior Sandwiches

Industry	Restaurants
Genre	Fast Casual
Founded	2003
Founder	Jeff Sinelli
Headquarters	Dallas, Texas, U.S.
Number of locations	431 (Dec 2016)
Key people	Jeff Sinelli (CEO)
Products	sandwiches salad wraps
Owner	Privately held company
Website	whichwich.com

Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in sandwiches and salads. It has its headquarters in Downtown Dallas, Texas. As of December 2016, it has 404 locations open in 36 U.S. states as well as the District of Columbia, along with 27 international locations in Bahrain, Guatemala, Kuwait, Mexico, Oman, Panama, Qatar, Saudi Arabia, and the United Arab Emirates.

Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.

Which Wich is known for its ordering system, in which customers use red sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.

Which Wich sells customizable submarine sandwiches it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in small (7 inch), medium (10.5 inch) and large (14 inch) sizes.

In 2007, the chain ranked as the fastest growing restaurant chain concept with 50 operating stores or less, opening 9 locations during a four-month period at the beginning of the year. In 2009, the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net.

In 2013, the chain opened locations in Mexico City, Panama City, and Dubai. In 2015, the chain opened three locations in Guatemala City.