Sharpie (marker)
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Formerly called
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Sanford Manufacturing Company (1857-1964) |
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| Subsidiary | |
| Industry | Stationery |
| Genre | Marker |
| Founded | 1857 |
| Founder | Frederick W. Redington, Tom Sharp William H. Sanford, Jr. Walter DeGroft(Sanford Manufacturing Company) |
| Headquarters | Downers Grove, Illinois, U.S. |
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Area served
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North America, Europe, South America |
| Products | Marker pens |
| Owner | Newell Brands |
| Parent | Sanford L.P. |
| Website | www.sharpie.com |
Sharpie is a brand of writing instruments (mainly permanent marker pens) manufactured by Newell Brands, a public company, headquartered in Hoboken, NJ. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands.
Sharpie markers are made with a number of tips. The most common and popular is the Fine tip. Other tips include Ultra Fine Point, Extra Fine Point, Brush tip, Chisel tip, and Retractable tip.
"Sharpie" was originally a name designating a permanent marker launched in 1964 by the Sanford Ink Company. The Sharpie also became the first pen-style permanent marker.
In 1990 Sharpie was acquired by The Newell Companies (later Newell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments.
In 2005, the company's popular Accent highlighter brand was repositioned under the Sharpie brand name. A new version of Sharpie called Sharpie Mini was launched, which are markers half the size of a normal Sharpie and feature a clip to attach the Sharpie to a keychain or lanyard. In 2006, Sharpie released a new line of markers that had a button activated retractable tip rather than a cap. Sharpie Paint markers were also introduced. As of 2002, 200 million Sharpies had been sold worldwide. Sharpie markers are manufactured in Mexicali, Baja California, Mexico and Maryville, TN, and with numerous off-shore partners globally.
Sharpie sponsored the NASCAR Sprint Cup Series Sharpie 500, a popular night-time race at Bristol Motor Speedway, from 2001 through 2009. For the 2010 season, Newell Rubbermaid switched the sponsorship for this race to its Irwin Tools brand. Sharpie sponsored the Nationwide Series Sharpie Mini 300 race from 2004 to 2008. Prior to 2006, they sponsored Kurt Busch, who was the 2004 Sprint Cup champion. Sharpie also sponsored Jamie McMurray in the 2006 NASCAR Sprint Cup Series and in the 2008 NASCAR Sprint Cup Series.
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Wikipedia